IS LOCAL RADIO THE BEST KEPT RECRUITMENT SECRET?
We believe Ireland is entering an employee market, a market awash with opportunity and foreign investment. Hardly a week goes past without another positive job creation announcement. Great news for Ireland’s economy, but is it good news for your business?
As businesses of nearly every size and stripe are challenged to fill job openings, local radio is beginning to benefit from recruitment advertising. Recruitment companies know how responsive radio listeners are to advertising and how it drives awareness of community job openings.
Recruitment 101 suggests that hiring those already in employment is a good strategy. Radio is a great way to reach a market that may not be otherwise open to advertising, people who weren’t actively searching for a job. The pandemic encouraged people to evaluate what is important to them, including how and where they work. During this period of crisis, local radio served as an important service to millions of listeners throughout Ireland. Relevance and community focus continue to drive its popularity. As a result, radio advertising increases the probability of reaching the right kind of people in the right place at the right time.
5 TOP TIPS TO RECRUIT SMARTER NOT HARDER WITH RADIO
Finding and hiring the right local talent for your business is a full-time job and many of us are required to do so on top of our “real job”. Using radio to advertise can make the recruitment process a little easier and potentially quicker.
AWARENESS: REACH THE BEST POTENTIAL CANDIDATES
What is the use of having this great position to fill if nobody knows about it? Radio recruitment advertising is a great way to get the message out there that you are hiring. Typical job post sites attract those who are actively seeing or are unemployed. With radio you not only have reach over the unemployed, but you also have reach over the already employed as well. In addition to getting your job posting out there, radio recruitment advertising also spreads your business’s name and brand.
STAND OUT FROM THE HIRING COMPETITION
When the employment market is thriving, your next potential star may not even be looking for a new role. With several businesses looking to hire, you’re in with some stiff competition. The key advantage of local radio is that it speaks to local communities which means you can tailor your message to a specific area.
As tempting as it may be to list out the qualifications needed to fill your position and turn it into a radio script the chances are it will sound boring and disengage your audience. Let your job description fill in the details. For radio, get creative. Make the job sound fun and exciting. Don’t have a creative bone in your body? Don’t worry, our talented team of scriptwriters can help you out with that.
BE CLEAR ABOUT WHAT’S NEXT
You’ve got their interest so now what? Let the audience know what they need to do and where they need to go to find out more about this exciting opportunity. A website is an ideal place to use as your call to action as it’s a lot easier to remember than an email address or phone number. When they get there, make sure your website is current, highlights your elevator pitch, and makes it easy for the candidate to apply.
When you’ve found the perfect person why not use local radio as an opportunity to tell the community your good news?
Young business team meeting in the office and shaking hands: start-up, business, and cooperation concept.
IT’S A WRAP
Now, more than ever, brands need a fresh approach to everything from brand awareness to recruitment. This perfectly positions IRS+, the media sales, and marketing hub that represents 15 independent radio stations across Ireland, to help brands connect directly with local listeners in a meaningful, creative way.
At IRS+ we have put together the perfect package for recruitment and brand re-enforcement. Our ambition is to help you not only attract the top talent for your business but to keep the ones you’ve already got. We’ll work with you to determine the perfect blend of reach, frequency, and brand consistency.
Get in touch with us here and one of our highly experienced team will call you back.