irs hub how to get your brand on air in 10 days

Radio is one of the most agile and engaging platforms available to ambitious brands. With a strong digital footprint and an enviable track record of building brand revenue and market share, we at IRS know how to leverage that power and with it a potential local consumer “purse” of €60 billion.

Getting started is easy. You tell us what you want to achieve, who to target and what message you want to deliver. Our experts then bring your brief to life with creatively inspired campaigns matched to your key audiences, further enabled digitally (and experientially, when allowed).

Our Process

Our process at IRS+ is simple. Here are the key steps on how we deliver your message to air quickly while staying on brand and within budget:

Day 1:

We’ll have an initial meeting so we can begin to understand your ambition for your brand and this campaign.

Day 2:

We’ll collaborate with our Hub team to get creative while considering how best to get your key message(s) to your target audience.

Day 4:

We’ll keep you informed every step of the way with sign off on scripting and format for recording.

Day 6:

We’ll begin recording with you at a time most convenient to you and your team.

Day 8:

We’ll deliver a first draft of post production content for review and feedback.

Day 9:

We’ll finalise any changes and deliver finished product for review.

Day 10:

You don’t need to worry about distribution to other stations, we’ll take care of all that for you.


If you’re looking for a fresh, creative approach that will translate generic national messaging into brand engagement check out our “Local Voice” video for some inspiration.

Nicola Murphy, Head of Brand Development, IRS+ said: “The influence of radio is underestimated in its effectiveness making it a medium that is often undervalued. Our ambition is to make it as easy as possible for brands to record a radio ad and communicate their brand message to local communities all over Ireland.  You do not need a big creative or media team behind you, the team at IRS+ will guide you every step of the way. Check out our new IGNITE products offering brands ready-to-go packages that provide an immediate gateway to local communities and their €60 billion “purse”.

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