We’re excited to launch the next episode of our interview series at IRS+, dedicated to celebrating and amplifying the voices of talented women in our network.
In this series, we highlight the journeys, achievements, and perspectives of women in radio, with the goal of inspiring other women to explore careers in this dynamic industry and to champion greater gender diversity in media. The stories of these incredible women within the IRS+ network are not just inspiring – they’re essential to share.
In this latest episode, we had the pleasure of interviewing Ewelina Szybinska, Producer, Morning Focus, Clare FM.
Passionate about storytelling and making an impact, Ewelina shares her journey from a college placement to leading a three-hour morning show at just 23. In this interview, Ewelina opens up about the power of local radio, the importance of mentorship, and the need for greater representation of women in the industry. She also offers invaluable advice for aspiring broadcasters and reflects on how radio continues to evolve in the digital age.
Scroll down to listen to the full interview or to read about Ewelina’s journey below.
What inspired you to pursue a career in radio, and how did you get started in the industry?
What really inspired me to pursue radio was the passion for finding stories & listening to others—truly hearing what issues are important to them. You feel good knowing that these stories create an impact, and I believe that it is reflected by local radio. I’ve seen it connect so many people and start so many discussions.
My journey with radio began during my college placement. It was really then when I saw everything in action and thought that maybe I can do this one day. I enjoyed the fast-paced environment, the room for being creative and of course all the people that I got to share my interests with.
What has been the most rewarding experience in your radio career so far?
I’m in the industry for almost 2 years now and producing the Morning Focus show is the most rewarding experience. Just being trusted & given the chance to produce the 3-hour programme at the age of 23 is a real privilege. My day, although runs on a schedule, is different every time I come into work. I get to meet amazing people with amazing stories and connect with the listeners.
During my internship, I got the chance to produce a short form documentary and it was about loneliness. I remember my mentor Melissa McMahon, took time out of her day to drive me to a more rural part in Clare, where I met an elderly lady. The interview was scheduled but once I walked into her sitting room and took out the recorder, we started talking, it just felt so natural. Her story brought tears to my eyes, and while the recorder levels went up and down, we forgot it was recording altogether.
Ewelina Szybinska, Producer, Morning Focus, Clare FM with Fiona Cahill, Head of News, Clare FM
What are your thoughts on the current representation of women in radio?
I’ve met brilliant producers during a Learning Waves course and a lot of them were women. Although you may not hear about many, as they work behind the scenes so to speak, it was great to learn from them and find out how each producer prepares differently for different show. Regarding on air appearances, we’ve come a long way, however if someone asked me would I like to see more women on air? Yes of course would be the answer. It’s encouraging to see more women take on different kind of roles within the industry.
In your view, what steps do you think could be taken to have female voice in media more equally represented?
In my view, it’s vital that we as women believe we are good enough to take on all kinds of roles. And I do think we have to put ourselves out there and on the other side, media organisations must welcome and represent all voices. Give those opportunities. I am lucky because I have been encouraged and supported right from the start.
What advice would you give to women aspiring to enter the radio industry?
Personally, I really didn’t see myself doing anything else and my placement played a really important part. It was a time of trial and error, with constant support and invaluable advice and feedback. I got to find out about the different roles in radio and my journey led me to the role of a Producer. Sometimes you don’t need to know 100% what area in radio you want to be a part of, because the experience will naturally draw out your strengths and if you do have an opportunity to join on a part-time basis or volunteer anywhere, try it. You don’t know what doors that could open.
What role do you believe radio plays in today’s media environment, especially with the rise of digital platforms and podcasts?
Radio has a powerful impact on how we consume content and it’s a medium that allows that interaction between the listener and the presenter, which can’t be replaced. The live element creates a feeling of safety. If I’m in my car or home alone, I like to turn on the radio to listen to whoever is on, it’s like a comfort blanket. You know, many shows have their own podcasts and interviews are often podcasted as a catch-up option for people.
Can you talk about any mentorship experiences you’ve had, either as a mentor or mentee, and how they’ve impacted your career?
I’ve received great mentorship during my time as an intern, from everyone at Clare FM. Rebecca O’Sullivan mentored me at the very start and she introduced me to the running order, the podcasts, audio editing and so much more.
Later Melissa McMahon showed me the ropes when it came to producing the programme. I’m forever grateful for all of the advice as it had a direct impact on my current role.
I was also working in reception where I got brilliant training from Brenda McNamara, she guided me every step of the way, from writing radio bingo scripts, to sending invoices! I really got a flavour of so many different tasks, and I found that being efficient was vital and a skill that transferred into radio production.
Our Programme Director, Padraic Flaherty, continues to be my mentor every day. It’s invaluable to know that I can seek guidance from someone with such extensive knowledge and experience in the industry.
And since becoming a Producer, I’ve had the pleasure to share my own knowledge with our new interns. It’s all a learning experience, and I hope that my mentorship also helps others to succeed in the path that they hope to take.
What projects are you currently excited about?
The Morning Focus show is involved in many exciting projects and features and this year we had the village tour, we focused on minority sports and the arts sector. I look forward to seeing what 2025 brings. Personally, I went back to education, and I’m currently enrolled in a Level 9 course. Although working full time and studying can be difficult at times, I always wanted to push myself but more so, to never stop learning.
Ewelina Szybinska, Producer, Morning Focus, Clare FM
