We asked Amárach Research to explore where local radio sits in terms of its long-terms influence on consumer priorities and engagement intentions. The report identifies the longer-term consequences of changes to commuting and shopping behaviours, especially for advertisers and media buyers who need to connect with the post-Covid-19 consumer.

You can now watch the Webinar in full featuring Gerard O’Neill of Amarach Research and IRS+ CEO Peter Smyth. If you have any comments or questions please feel free to get in touch with us here