Sunshine 106.8 is Dublin’s Easy Place to Relax and the No.1 music station in the capital for 18+ listeners measured by market share and average quarter hour. Sunshine 106.8 is a unique radio brand that features a soothing blend of easy listening favourites from iconic artists across the years like Ed Sheeran, Adele, The Eagles, Elton John, Stevie Wonder, Michael Buble and more. Sunshine 106.8 is a radio brand that is based on feeling, that lets listeners escape, that has listener connection at the heart of everything we do.
Sunshine 106.8 is the No.1 music station in Dublin for Women and for Dublin Housekeepers (80% of our audience) with almost half of our listeners ABC1 (47%).
The station is supported with constant marketing in the Dublin area on OOH (large format and Dublin Bus) along with digital and print activity. The Sunshine 106.8 story is one of amazing and unprecedented growth – in the eight years since we launched our easy listening format in 2014, our market share in Dublin has more than tripled! (IPSOS MRBI JNLR 2014-2 v 2022-2).
Sunshine 106.8 is available on FM in the Dublin area, and online via the Sunshine App, Smart Speaker and the Irish Radio Player.