Hyper Local Marketing, A New Direction?
As someone who has made the jump from managing big corporate marketing budgets to eeking…
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Ride The Airwave
Introducing Ride The Airwave, our newsletter, where we bring you the most exciting news and the…
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In Advertising How You Sound Matters
A new national experiment featuring 15,000 respondents has proven what many have suspected for years.…
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Brand Owners Need To Back Their Own Gut Instinct Sometimes
Some of the best advertising campaigns ever were created and activated after brands owners backed their…
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LOCAL IS BIGGER THAN THE TIRED CLICHES
In the advertising industry, the utterance of “Local” can conjure up several images. A farmer standing…
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Radio’s Future Looks Bright
With yet another solid set of figures from the JNLR last week and the work of…
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LOCAL RADIO: IGNORE AT YOUR PERIL
“Always on Media” is a term you hear a lot – from brand owners, marketers, and…
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5 REASONS TO USE LOCAL RADIO FOR RECRUITMENT
IS LOCAL RADIO THE BEST KEPT RECRUITMENT SECRET? We believe Ireland is entering an employee market,…
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LOCAL IS LOUD: IS YOUR BUSINESS READY FOR A SHIFT TO AN EMPLOYEE MARKET?
Brand consistency is the key to good employee engagement but what is the key to brand…
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YOU PICK THE MEDIUM, WE DO THE WORK
One of the most important words in marketing is opportunity. It is about those times of…
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FROM ZERO TO ON AIR IN 10 DAYS
Radio is one of the most agile and engaging platforms available to ambitious brands. With a…
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DELIVER COMPLEX COMMUNITY BRAND MESSAGES IN 3 EASY STEPS
Brands are finding niche communities to partner and co-create with, adding credibility and depth to their…
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IS YOUR BRAND LANGUISHING?
Languishing, the buzz word of the pandemic, is a sense of stagnation or, the technical term…
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RADIO: THE PERFECT BALANCE BETWEEN BRAND AND DRIVING ONLINE PERFORMANCE
If you had said in 2019 that local radio was a digital platform that would drive new…
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THE ONLY NUMBERS THAT MATTER: WHAT BRANDS NEED TO KNOW ABOUT RADIO
In 2021, data driven insights will be an even more powerful arbiter of how brands make media…
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MAKING CONSUMER CONNECTIONS WITH CREATIVITY: HELPING BRANDS NAVIGATE THROUGH THE UNKNOWN
A recent report from Dentsu “Brave New Normal: Creative Trends 2021” suggests that, for brands, being…
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THE BRAND DILEMMA – TO SPEND OR NOT TO SPEND IN 2021
ANSWERED: THE BRAND DILEMMA – TO SPEND OR NOT TO SPEND IN 2021? It’s the classic…
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LOCAL IS LOUDER: IRS+ LAUNCHES NEW IGNITE RANGE
LOCAL IS LOUDER: IRS+ LAUNCHES NEW IGNITE RANGE: EXPERTISE FOR BRANDS WANTING ACCESS TO €60 BILLION…
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A SHORT VIDEO BASED ON REPORT FROM AMARACH RESEARCH THE FUTURE IS LOCAL
The idea of “The Future is Local” has gone from being a worthy aspiration to a…
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LOCAL SET TO BE LOUDER IN 2021
RADIO TAPS INTO €60 BILLION CONSUMER “PURSE” It’s a simple fact that we will not be…
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THE FUTURE IS LOCAL WEBINAR
We asked Amárach Research to explore where local radio sits in terms of its long-terms influence on consumer…
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THE FUTURE IS LOCAL: NEW REPORT FROM AMARACH RESEARCH ON THE POWER OF LOCAL RADIO
The seismic changes of the past number of months has shaken up the communications industry along…
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IRS+ LAUNCH SPONSOR SEARCH FOR THE NEW INDEPENDENT RADIO COMEDY AWARDS
“This is a new, first of its kind sponsorship in Ireland. The IRS+ Independent Radio Comedy…
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LOCAL RADIO IS LOUD BOTH ON-AIR AND ONLINE
During the lockdown, the important role that local radio plays in communities around the country stood…
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LIFE AFTER LOCKDOWN
Life After Lockdown: What’s In Store For Local Radio? Life in lockdown brings about changes in…
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A TALE OF THREE STATIONS
The changing role of local radio is an undeniable side effect of our current crisis. We…
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THE IMPORTANT ROLE OF RADIO DURING COVID 19 CRISIS
Local Radio Has Never Been So Important Especially Now Durning The Covid 19 Crisis On any…
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IRS+ PRESS RELEASE – SUNDAY BUSINESS POST
IRS+ Boosts Brands’ Signal By Tailoring Ads To Local Radio
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WORKING FROM HOME – WITH KIDS!
Our Top Tips On Working From Home – With Children! There are many articles online with…
Read MoreHyper Local Marketing, A New Direction?
As someone who has made the jump from managing big corporate marketing budgets to eeking…
Read MoreRide The Airwave
Introducing Ride The Airwave, our newsletter, where we bring you the most exciting news and the…
Read More5 REASONS TO USE LOCAL RADIO FOR RECRUITMENT
IS LOCAL RADIO THE BEST KEPT RECRUITMENT SECRET? We believe Ireland is entering an employee market,…
Read MoreLOCAL IS LOUD: IS YOUR BUSINESS READY FOR A SHIFT TO AN EMPLOYEE MARKET?
Brand consistency is the key to good employee engagement but what is the key to brand…
Read MoreYOU PICK THE MEDIUM, WE DO THE WORK
One of the most important words in marketing is opportunity. It is about those times of…
Read MoreFROM ZERO TO ON AIR IN 10 DAYS
Radio is one of the most agile and engaging platforms available to ambitious brands. With a…
Read MoreTHE BRAND DILEMMA – TO SPEND OR NOT TO SPEND IN 2021
ANSWERED: THE BRAND DILEMMA – TO SPEND OR NOT TO SPEND IN 2021? It’s the classic…
Read MoreA SHORT VIDEO BASED ON REPORT FROM AMARACH RESEARCH THE FUTURE IS LOCAL
The idea of “The Future is Local” has gone from being a worthy aspiration to a…
Read MoreLOCAL SET TO BE LOUDER IN 2021
RADIO TAPS INTO €60 BILLION CONSUMER “PURSE” It’s a simple fact that we will not be…
Read MoreIRS+ LAUNCH SPONSOR SEARCH FOR THE NEW INDEPENDENT RADIO COMEDY AWARDS
“This is a new, first of its kind sponsorship in Ireland. The IRS+ Independent Radio Comedy…
Read MoreLOCAL RADIO IS LOUD BOTH ON-AIR AND ONLINE
During the lockdown, the important role that local radio plays in communities around the country stood…
Read MoreA TALE OF THREE STATIONS
The changing role of local radio is an undeniable side effect of our current crisis. We…
Read MoreWORKING FROM HOME – WITH KIDS!
Our Top Tips On Working From Home – With Children! There are many articles online with…
Read MoreHyper Local Marketing, A New Direction?
As someone who has made the jump from managing big corporate marketing budgets to eeking…
Read MoreRide The Airwave
Introducing Ride The Airwave, our newsletter, where we bring you the most exciting news and the…
Read MoreA SHORT VIDEO BASED ON REPORT FROM AMARACH RESEARCH THE FUTURE IS LOCAL
The idea of “The Future is Local” has gone from being a worthy aspiration to a…
Read MoreIRS+ LAUNCH SPONSOR SEARCH FOR THE NEW INDEPENDENT RADIO COMEDY AWARDS
“This is a new, first of its kind sponsorship in Ireland. The IRS+ Independent Radio Comedy…
Read MoreIRS+ PRESS RELEASE – SUNDAY BUSINESS POST
IRS+ Boosts Brands’ Signal By Tailoring Ads To Local Radio
Read MoreWORKING FROM HOME – WITH KIDS!
Our Top Tips On Working From Home – With Children! There are many articles online with…
Read MoreHyper Local Marketing, A New Direction?
As someone who has made the jump from managing big corporate marketing budgets to eeking…
Read MoreRide The Airwave
Introducing Ride The Airwave, our newsletter, where we bring you the most exciting news and the…
Read More5 REASONS TO USE LOCAL RADIO FOR RECRUITMENT
IS LOCAL RADIO THE BEST KEPT RECRUITMENT SECRET? We believe Ireland is entering an employee market,…
Read MoreLOCAL IS LOUD: IS YOUR BUSINESS READY FOR A SHIFT TO AN EMPLOYEE MARKET?
Brand consistency is the key to good employee engagement but what is the key to brand…
Read MoreYOU PICK THE MEDIUM, WE DO THE WORK
One of the most important words in marketing is opportunity. It is about those times of…
Read MoreFROM ZERO TO ON AIR IN 10 DAYS
Radio is one of the most agile and engaging platforms available to ambitious brands. With a…
Read MoreTHE BRAND DILEMMA – TO SPEND OR NOT TO SPEND IN 2021
ANSWERED: THE BRAND DILEMMA – TO SPEND OR NOT TO SPEND IN 2021? It’s the classic…
Read MoreWORKING FROM HOME – WITH KIDS!
Our Top Tips On Working From Home – With Children! There are many articles online with…
Read MoreHyper Local Marketing, A New Direction?
As someone who has made the jump from managing big corporate marketing budgets to eeking…
Read MoreRide The Airwave
Introducing Ride The Airwave, our newsletter, where we bring you the most exciting news and the…
Read MoreA SHORT VIDEO BASED ON REPORT FROM AMARACH RESEARCH THE FUTURE IS LOCAL
The idea of “The Future is Local” has gone from being a worthy aspiration to a…
Read MoreLOCAL SET TO BE LOUDER IN 2021
RADIO TAPS INTO €60 BILLION CONSUMER “PURSE” It’s a simple fact that we will not be…
Read MoreTHE FUTURE IS LOCAL WEBINAR
We asked Amárach Research to explore where local radio sits in terms of its long-terms influence on consumer…
Read MoreTHE FUTURE IS LOCAL: NEW REPORT FROM AMARACH RESEARCH ON THE POWER OF LOCAL RADIO
The seismic changes of the past number of months has shaken up the communications industry along…
Read MoreWORKING FROM HOME – WITH KIDS!
Our Top Tips On Working From Home – With Children! There are many articles online with…
Read More