Deliver complex community-based brand messages nationwide. Simply.

A 90 – 120 second content package supported by pre-promotional spots and live reads.

SPOTLIGHT – WHAT IS IT ABOUT?

Spotlight has been enhanced and features a 90 – 120 second content package supported by pre-promotional spots and live reads. This on-air content of locally relevant brand marketing messages adds value and depth to messaging.

It supports traditional campaigns and presents an opportunity to deliver more complex, content-based messaging in a way that cannot be achieved through traditional advertising. Brands have an opportunity to inform and change consumer behaviour or understanding, reflect their expertise by conveying valuable, useful, information and service to the community while also having an opportunity to engage with audiences about their environmental social or sustainable activities.

Another key factor that makes SPOTLIGHT special is the local content production – it’s what makes it stand apart from just a regular campaign.

Research shows that 85% of people feel that the presenters on local radio understand them better than on national. Spotlight is highly flexible and can be deployed across any number of stations up to a maximum of 15 (however, we believe that between 10 – 15 stations is optimal to deliver on a national level).